Terrible culture with no direction for future - New Business Sales GWI Employee Review

GWI sounds like it has a lot of promise, on paper. Venture funded, founder with a vision, great values and culture and a product that the market needs. Peek under the hood and reality is very different. The founder remains absent, as the company has gone down to 500 employees from 800 in less than a year with monthly layoffs across every region. None of the functions work well with each other and sales team is blamed. Unnecessary investment in tools as panacea for poor revenue numbers, which are then forced on the sales team again. The entire senior management lacks diversity and doesnt have a single representation from people of color, in 2024. None of the CXOs know what it takes to steer a ship through a tricky low interest rate environment and consistently bow down to VC pressure to make knee jerk reactions and puzzling changes. CPO often talked about changing Wework but probably forgets that Wework is going bankrupt and most of the C-suite layer comes across as tone deaf. Culture is talked about but rarely implemented, stemming from above mentioned lack of diversity. Everything is seen from a single lens and no explanation is given for layoffs. New business sales is probably the worst team to be in across the organization. Compensation is extremely punishing where if you do not meet 90% of an unrealistic quarterly quota you wont be paid much of anything (around 25% payout is standard). This is on top of some of the worst base sales compensation in the entire tech industry. The product itself is meant for agencies and GWI is trying really hard to sell it into enterprises. However, this is extremely tough as the syndicated database has way more breadth than depth, is already being used by most enterprises through their agencies. Company structure keeps changing so you never really know what you are in charge of. Further, most of the internal teams (research delivery, field and product marketing, partnerships) are misaligned and the entire responsibility falls on the shoulders of the sales team. Who are continually fired without reason or in the name of ‘culture’.