- driven environment
- mostly clients with creative potential
- good understanding of classical ideas and concepts
Cons
- many CDs lag behind in modern technology
- copy-driven agency who's ECDs sometimes want too much copy in ads
- very hierarchical, even though they think of themselves as "flat"
- the worst: many many egos you need to please, before you can get to work (meaning too much fake laughter and social time, instead of really working)