Pros
- Actively working to improve company culture from the top down - Burgeoning industry with lots of growth potential - Relatively AI proof! - Smart, dedicated, motivated team - CEO is engaged, thoughtful, grounded, and has a 20-year track record of running a business through multiple social and economic crises - BCorp certified - Strong mission/vision/values alignment - Product/service provides solutions to a real need for people; not a throwaway consumable or optional purchase - Positive climate impact immediately and over time
Cons
- Industry is just starting to modernize and vestiges of "old school" business operations and consumer behavior remain dominant - Heavily impacted by fluctuating federal and state energy policies - Skilled trade workforce is underdeveloped - PE and venture capital displacing locally-owned and regional businesses