Pros
Great brand and product, fantastic customer base.
Cons
The current leadership has managed to annihilate product development and engineering and populate these key functions by incompetence and mediocrity. Outsourcing trends are downright scary as the leadership is deliberately trying to outsource lost skill and severely depleted human capital. Outsourcing is becoming a way to make this great American company global, but I think that the company is at risk of losing its American identity in this shortsighted process. This was once one of the great American companies, today it is at risk of becoming one of many mediocre global companies and that it's if the things go well for the current leadership. And, if the things don't go well for them, it may be the end. Either way, Harley Davidson is never going to be a great American company again.