Pros
The kind of exposure you get here is hard to find at bigger agencies, where you're just one cog in a wheel. I joined as an SEO Executive and within a few months I was handling end-to-end SEO for multiple D2C beauty and lifestyle brands like keyword research, content briefs, technical audits, GSC tracking, everything. The work is real and the learning curve is steep in a good way. The managers and team are very accessible and genuinely invested in the team's growth. They takes time to explain the strategy behind decisions rather than just handing down tasks. For someone early in their career who wants to understand how performance marketing and SEO connect in a D2C setup, this is genuinely one of the best environments. The client portfolio is impressive. You're working on actual fashion, beauty, and skincare brands with real budgets. Seeing GSC numbers move because of your own work is satisfying.
Cons
It's a fast-paced startup environment so if you're looking for a slow, hand-held experience this might not be the right fit. Things move quickly and you need to be proactive.