Circling the drain - Web Content Writer Hibu Employee Review

2.0
8 Apr 2014
Recommend
CEO approval
Business outlook

Pros

The salary, paid holidays, some pleasant people

Cons

The beginning of the end was probably when the British bought Yellowbook. The company's fate is tied to the dying phone book, no matter how hard it tries otherwise. When the phone book goes, so will hibu. Sales reps don't understand the websites they are selling, and they gave the copywriters little useful information with which to write the sites. Copywriters then had to resort to the same generic clichés on each page, writing cookie-cutter sites. trying to meet a production quota. No job security - they overhired, then laid most people off when they still lost money. To save money, the company outsourced, both to online freelancers and overseas, with a resulting drop in quality. The Web content is now being written in India.

Explore other reviews about Hibu

5.0
25 June 2026
Recommend
CEO approval
Business outlook

Pros

reat place to work! They truly care about their employees and create an environment where people feel supported and valued. The managers are amazing—they encourage you, challenge you, and push you every day to grow and succeed. It’s a team that genuinely wants to see you win.

Cons

I would recommend doing a little more research and qualification before passing leads over to the reps. Some leads are labeled as ‘hot,’ but after speaking with them, they often don’t have the urgency, need, or buying intent expected. A stronger qualification process would help the sales team focus their time on opportunities that are truly ready to move forward.

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Hibu Response
6d
We completely agree that Hibu is a great place to work! We appreciate your perspective on lead qualification. Ensuring our teams receive well-qualified opportunities is important, and we’re continually working to improve lead quality and alignment so reps can focus on the most meaningful conversations. Wishing you continued success here!
2.0
29 May 2026
Recommend
CEO approval
Business outlook

Pros

autonomy, product is seemingly good

Cons

Overall a terrible sales org, commission structure is nonsense and very low percent of reps are on the high tier, including reps that are top performers being on the mid or low tier commission. You are responsible for prospecting, closing, and account management so job gets harder the longer you are there. Force you into long meetings so the VP can show everyone Christopher Voss masterclass videos that are irrelevant. Sales contests where the reward is literally 5 dollars. Training is completely disconnected from how the job actually is, even down to the tech stack they teach you. Sales planning does nothing and does not provide any new leads or any sales tools that work. They do not even have a list of discovery questions to provide you. No one uses any of their provided tech stack you just have to figure out your own processes with no support. Very low base salary which they will lower if you get put on PIP. Extremely unstructured PIP program with no concrete numbers or explanation for how to get off of PIP. Extreme favoritism at the managerial level.

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Hibu Response
6d
Thank you for your feedback. We’re sorry your experience didn’t meet expectations, though we’re glad you valued the autonomy and product. We take concerns around commission structure, training alignment, and performance management seriously and are actively working to improve clarity, support, and consistency across these areas. Your input on leadership and resources is also appreciated and helps guide ongoing improvements. Thank you again for sharing your perspective, and we wish you the best moving forward.
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