A tough sell in a crowded market - Digital Sales Executive Hibu Employee Review

3.0
13 June 2024
Recommend
CEO approval
Business outlook

Pros

The company tries to provide a comprehensive sales training (initial three weeks dedicated and 9 follow up weeks small group and 1:1, plus on-going) and tools to support, Examples: laptop for the field, Salesforce, sales enablement tools, identified prospects, sales cadence flow. Management support at the local and regional level was positive and tried to be helpful to individual challenges as possible. Also higher up although those were broader and all virtual.

Cons

Just not sure what the answer is for consistent success for sales reps as a whole. A small % make it to one year with the company even with the support given. The company introduced a new "go-to-market" sales approach May 2023, so I was one of the first newer hires to fall under the new way of doing things. I fully understand the thinking behind it both at individual rep sales level and corporately. It was just not working for me, an experienced sales rep, and other new hires who came on with me and after me. I was not achieving the goal for weekly first time appointments (3 per week), nor were others on a collective basis, so the whole structure of the sales process was behind and. ultimately, the sales goal pace lagging. I was not alone. I saw results for others in my market, region and training class that was representative of nearly 50 people across the nation. The target for services is small biz owners, so understand they are pulled in multiple directions and digital marketing services are not their first love as a topic of conversation even when, often, they have a "need" based on the state of their business, but they will not give the attention or make the investment.

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Hibu Response
2y
We appreciate your service and feedback! We agree that our topnotch training, tools, and management teams set you up for success in your role. Our Sales Planning works diligently to identify prospects that historically do well in our segment of the market. Wishing you all the best in the future!

Explore other reviews about Hibu

5.0
25 June 2026
Recommend
CEO approval
Business outlook

Pros

reat place to work! They truly care about their employees and create an environment where people feel supported and valued. The managers are amazing—they encourage you, challenge you, and push you every day to grow and succeed. It’s a team that genuinely wants to see you win.

Cons

I would recommend doing a little more research and qualification before passing leads over to the reps. Some leads are labeled as ‘hot,’ but after speaking with them, they often don’t have the urgency, need, or buying intent expected. A stronger qualification process would help the sales team focus their time on opportunities that are truly ready to move forward.

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Hibu Response
2d
We completely agree that Hibu is a great place to work! We appreciate your perspective on lead qualification. Ensuring our teams receive well-qualified opportunities is important, and we’re continually working to improve lead quality and alignment so reps can focus on the most meaningful conversations. Wishing you continued success here!
2.0
29 May 2026
Recommend
CEO approval
Business outlook

Pros

autonomy, product is seemingly good

Cons

Overall a terrible sales org, commission structure is nonsense and very low percent of reps are on the high tier, including reps that are top performers being on the mid or low tier commission. You are responsible for prospecting, closing, and account management so job gets harder the longer you are there. Force you into long meetings so the VP can show everyone Christopher Voss masterclass videos that are irrelevant. Sales contests where the reward is literally 5 dollars. Training is completely disconnected from how the job actually is, even down to the tech stack they teach you. Sales planning does nothing and does not provide any new leads or any sales tools that work. They do not even have a list of discovery questions to provide you. No one uses any of their provided tech stack you just have to figure out your own processes with no support. Very low base salary which they will lower if you get put on PIP. Extremely unstructured PIP program with no concrete numbers or explanation for how to get off of PIP. Extreme favoritism at the managerial level.

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Hibu Response
2d
Thank you for your feedback. We’re sorry your experience didn’t meet expectations, though we’re glad you valued the autonomy and product. We take concerns around commission structure, training alignment, and performance management seriously and are actively working to improve clarity, support, and consistency across these areas. Your input on leadership and resources is also appreciated and helps guide ongoing improvements. Thank you again for sharing your perspective, and we wish you the best moving forward.
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