Zero stars. - Marketing Homebase Employee Review

1.0
21 June 2023
Recommend
CEO approval
Business outlook

Pros

Hard pressed to identify any. If you enjoy an endless amount of work dumped on you with no useful direction prioritization or support- then this is the place for you.

Cons

Leadership is lacking in ethics and confidence in decisions and senior management seems to find joy and satisfaction in setting up individuals to fail. Marketing team can barely hold onto talent- most quit after three months or are fired without cause. If you’re not perceived as popular by the CMO- then your days are numbered.

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Homebase Response
2y
This is John, the CEO. Thanks for sharing your feedback. Not fun to read, but still appreciate that you took the time to share it. As you know, we've spent the past year evolving and growing our marketing team. While I'm very excited about where we're going here, I also recognize that it has brought a lot of change within the team. I am personally very thankful for everyone who has played a part in our journey here as we work towards bringing our mission and Homebase to many more local businesses. As you know, one of our cultural values is “In Service”: we always want to be operating in service of not only our small business owners and hourly workers, but also teammates. If you'd like to share more about your feedback, definitely feel free to email me directly

Explore other reviews about Homebase

5.0
20 Nov 2025
Recommend
CEO approval
Business outlook

Pros

Excellent leadership, smart and humble coworkers, and a product that genuinely solves the challenges of real small business owners — great if you’re mission-focused. The company is also super well positioned to navigate the AI transition through smart internal bets and the scale we’ve already built.

Cons

We’re so ambitious! It’s important we pull back and focus on doing fewer things extremely well.

2.0
7 June 2026
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

San Francisco office is conveniently located, clean and functional. Catered lunches Lots of opportunities to learn and apply AI Overall a stable and profitable company Competitive pay, okay benefits. Serves small businesses

Cons

Longstanding leadership still functions like it's a scrappy Series A and are not adapting to what an established mid-sized businesses needs. Comically unrealistic goals, seemingly no long-term strategy, and an obsession with “working fast”. The constant pivoting feels like spinning in place, not forward progress. Obvious good old boy club across the org. They will close ranks and sabotage revenue if they feel threatened by a woman. Middle managers are afraid to be honest with leadership about problems. Heads of departments don't know company-wide priorities. Get mad at ICs for following those priorities instead of jumping to their pet projects. Competitive, defensive, and cliquey environment. Trying to facilitate cross functional teamwork is met with suspicion and contempt.

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