Misleading Communication Around Layoffs - Anonymous employee Homebase Employee Review

2.0
7 Feb 2025
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

- Great mission - Great people to work with - Free lunch on office days

Cons

Lack of transparency: The CEO repeatedly assured employees in company-wide meetings that the company was financially healthy, even mentioning that a competitor was planning layoffs while we were in a strong position. However, shortly after, the company unexpectedly announced its own layoffs. This disconnect between leadership's messaging and actions severely impacted trust within the organization.

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Homebase Response
1y
Hi there, we have not done any layoffs since 2020 during Covid. We did make some adjustments to staffing levels within different teams to rebalance against our goals for the year, as we do all of the time. Sometimes this means saying bye to good performers on the team, which is unfortunate, but it's generally pretty limited in scope as we make changes. However, we make these changes so that we can maximize our impact every year helping local businesses. We are currently hiring as a company across a variety of roles.

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5.0
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Excellent leadership, smart and humble coworkers, and a product that genuinely solves the challenges of real small business owners — great if you’re mission-focused. The company is also super well positioned to navigate the AI transition through smart internal bets and the scale we’ve already built.

Cons

We’re so ambitious! It’s important we pull back and focus on doing fewer things extremely well.

2.0
7 June 2026
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

San Francisco office is conveniently located, clean and functional. Catered lunches Lots of opportunities to learn and apply AI Overall a stable and profitable company Competitive pay, okay benefits. Serves small businesses

Cons

Longstanding leadership still functions like it's a scrappy Series A and are not adapting to what an established mid-sized businesses needs. Comically unrealistic goals, seemingly no long-term strategy, and an obsession with “working fast”. The constant pivoting feels like spinning in place, not forward progress. Obvious good old boy club across the org. They will close ranks and sabotage revenue if they feel threatened by a woman. Middle managers are afraid to be honest with leadership about problems. Heads of departments don't know company-wide priorities. Get mad at ICs for following those priorities instead of jumping to their pet projects. Competitive, defensive, and cliquey environment. Trying to facilitate cross functional teamwork is met with suspicion and contempt.

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