Pros
The colleagues were some of the best I've encountered. There's much to learn if you can hold your breath & suck up to the "leaders". Just laugh shrilly at their jokes or go to the bar opposite the office & chat up the CEO with crude jokes. He's always ready for inappropriate jokes at inopportune moments. Ask him for a raise and see how quickly the jokes turn into vicious jabs.
Cons
Location: Right in the middle of a huge slum area, 15 mins away from Marol metro. Inaccessible, and not at all premium. The CEO is ex-ISB but speaks as if he's from the streets. Constant usage of bad words and insulting language just to look "cool". It's not cool to see a CEO use swear words. Very cheap. Also, he says that the company is young and cool and very employee-focused. Run away because it is definitely the opposite. The leadership: No one gets along with anyone. Every member of the C-Suite is a confused egotistical mess. The CPO is a wannabe and a sly yes-man. The CBO is no less - he believes in belittling employees, especially female employees just to feel superior. The CSO is unfit to be a leader. He talks calmly but it's a façade because he is really indecisive and hides behind others for any critical decisions. Low performers are consistently given opportunities and "opportunities and resources" to "do better", but they will strike out high performers who dare to question anything or complain. The cafeteria: smelly, mismanaged, and extremely down-market. The products and services: This is where their confused company is messing up. They have twenty thousand products and none of them know what they are actually building. Extremely misaligned in vision. Their hero product will change every 3 months. Every year, there is a new product that is not even 50% built but is marketed desperately with half-baked strategies. Sales and lead targets are given to product and tech folks who do not have a single minute of experience in sales. Sales folks themselves are perpetually confused or underperforming because of the constant confusion. Their products are nothing extraordinary but they rejoice in their moral high ground. The strategies are messy, there's no alignment among leadership, HR is incapable of hiring good people, and hiring managers are incapable of holding on to good talent. CEO only wants to make money and cash out through IPO. He is not here to build something that lasts. They have a good grounding in fraud prevention but they chase cheap virality instead of maintaining dignity and class. IDfy is like that white high-school dropout who will do anything for social media likes and views and make money rather than learn a skill and work an honest job.