2.0
23 Apr 2014
Anonymous employee
Current employee
Recommend
CEO approval
Business outlook
Pros
The very young leadership team at HQ are all smart individuals, yet their direction is unclear. The owners of the company - Van de Velde in Belgium - purposely raised the prices of the bras, decreased product selection so that their own selection could grow, and is completely out of touch with the intimacy customer. Overall, the company could easily succeed if they widened their product offering to include more lines at a wider range of prices.
Cons
Product selection and prices are way too high. Leadership doesn't listen to the team. Direction is inconsistent.