Pros
Having worked in Global Production Services for well over a decade I've had the opportunity to work on many value-added deliverables. In the past year, since our department began reporting to the Chief Marketing Officer, we've seen an increase in opportunities to collaborate with Marketing on some exciting digital deliverables. The CMO has proactively included Production Services in her strategic direction and we've been able to bring in several new talented graphic designers to help with the digital demands. There's new energy and excitement in Production Services now that we have the opportunity to collaborate on higher value-added digital work along with our normal heavy workload of PPT and Word.
Cons
No negatives to this reporting structure, so far the collaboration and ability to increase designer skill sets is paying off nicely for Marketing and Production Services