Manipulative and Unethical Leadership - stay away! - Anonymous employee Kinsa Employee Review

1.0
28 Oct 2018
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

You don’t work as crazy hours as you hear about at other startups. And while the leadership is HORRIBLE/UNETHICAL - many of the employees are great. They have their PR spin down, so people on the outside don’t realize how terrible and scary things are in the inside.

Cons

Oh so many - the leadership is extremely manipulative, actually unethical, but you wouldn’t know from the outside. Examples include leaders FORCING employees to participate in “rating boosting” schemes where each employee is supposed to get 5-10 friends to write 5 star reviews on Amazon and other sights in exchange for Amazon Gift Cards that covered the cost of a Kinsa thermometer too plus margin (because they wanted the “Verified buyer on amazon” tag on the review). The employee was told only to ask friends who would guarantee high ratings, and if employees said they didn’t want to participate - the leadership would use peer pressure and call out the employee. They will do these rating-boosting campaigns multiple times a year (you’ll see the number of reviews for a few weeks skyrocket and then come back down). Want to see for yourself - take a look at the trends of positive reviews for Kinsa on Amazon or even Glassdoor...then look at the timeline. These 4+ star reviews average aren’t real. The unethical behavior is so prevelant everywhere, that it’s remarkable that they don’t see how bad they are. But, employees at the lower level are all aware of some sort of horrendous behavior and share it amongst each other. The way the company goes about tweaking data to show investors/potential partners that puts them in positive light, the way user data is actually pretty poorly protected and able to be hacked easily, the fact that nowhere do they tell users who shell out $ for the hardware product that their health data will be used to sell targeted ads to them, etc. They also really, really undervalue their employees. Anyone outside of the leadership circle was given low salaries (bad even compared to other startup standards, and atrocious compared to general Bay Area companies). They would give rationale like “we want to see your potential first” and “we reward good work” — but in reality they keep you at the lowest salary possible and only attempt to reward when they freak out that the employee that’s carrying key parts of the company might leave. And even then, it’s nowhere close to market rates. They give the excuse that they don’t pay market rates because they are a social-mission driven enterprise and want to filter out people who are after titles/money, but that’s actually totally BS too. What they manage to recruit are mission-driven people who naively believe what leadership tells them at the beginning and only later realize they were being manipulated all along. Inder, the CEO, doesn’t live by the values and requirements he imposes. Employees are expected to work in the office M-F, and only work remotely judiciously (like once every 2 weeks is acceptable). But he frequently works from home or comes in/out of the office as he pleases. He is extremely disruptive to the workflow, has strong opinions on areas where he has no expertise, and makes it difficult to get work done. In the weeks that he is not in the office/on vacation, there is MORE accomplished and work done than when he is actually in. Also - don’t expect any of the standard startup perks here. Vacation time is very limited, like 2-3 weeks total a year is the expectation and there are few holidays that the company actually shuts down on. The company caters in lunch just on fridays. And there are very few team bonding events or activities that get organized and paid for.

Explore other reviews about Kinsa

5.0
2 Mar 2023
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Mission-driven work Work-life balance emphasized Supportive, smart colleagues

Cons

Working at a startup means priorities often shift quickly

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Kinsa Response
3y
Thank you for taking the time to leave your feedback. I am so glad to hear you enjoy the work and your colleagues, and are also able to find work-life balance! I agree with you that prioritization and focus are critical, and admit we have had instances where our priorities have shifted. We’re learning from this experience and are now laser focused on narrowing our efforts to the businesses and verticals where we have strong traction and real opportunity for growth and impact. Thank you again for your feedback.
2.0
15 Dec 2025
Recommend
CEO approval
Business outlook

Pros

Work remotely. Aggressive company. Claim to be fast to act/change.

Cons

No marketing. No sales brochures.

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