Pros
The company is small and family owned. This can be a Pro AND a Con. They specialize in servicing their customers with typical Chinese factory items you can find on Alibaba. The difference is that Catherine and Tor are nice people and this helps. The environment is Ok and most of the staff are pleasant and hard-working. Occasional BBQs are nice.
Cons
What really can be grating is that since this is a small family business things are rather chaotic. There are 1 or 2 family members that seem to be out of control and run things amok. They have a habit of not treating their employees with respect and seem very out of control on minor issues , which allows major flaws in product and service to occur. They employ people that are good at only one thing and innovation is not something they excel at. If you watch some of their videos you will notice that Mr. Alsup is in most of them. That is because he would be the only one that wants to show you the CAD/CAM systems. If you ask any other customer service rep they would refer you to him. Not exactly a great way to build a business. If innovation was something akin to selling common run-of-the-mill products then they win the BLAH Award. Don't expect much out of this group. They service a specific customer base and cater to them only. Its more of a production "punch the clock" & sales business and will remain that way since they are a smaller player in the woodworking field.