Pros
LumenAd has built a piece of technology that solves a massive, persistent problem in the AdTech space. Because the platform was built to solve for internal needs over time, we're taking a battle-tested product to market that is quickly resonating with marketers. The opportunity ahead is massive and there is a buzz across the organization as we take our next steps. Further, living and working in Montana with an exceptional team has been incredibly rewarding.
Cons
Making a name for ourselves in AdTech/MarTech from Montana has it's benefits and limitations. In these early stages, we are working to break through and demand consideration against well-known, yet vulnerable, competitors. The payoff will come, but there is a lot of work ahead as we make a name for ourselves in the market.