Great company on an ambitious path forward - Anonymous employee NextRoll Employee Review

5.0
28 Apr 2020
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

- People: a great bunch with results in an exceptional culture and a safe environment. - Product diversification: in the past months NextRoll has developed may different products which makes it more exciting to sell more than just display ads - Product performance: since I've been at the company (>2y) the product performance is at it's best.

Cons

- Layoffs: recently the company has gone through a restructuring including layoffs and pay reduction (20%). Unfortunately ad revenue is seeing a decline across the industry so while this is not pleasant for anyone I'm not sure it could be avoided. There are many companies in the industry who are going through similar scenario's. Regarding the pay reduction, there is a plan in place to rectify this once that the covid19 crisis settles down.

Explore other reviews about NextRoll

5.0
3 Mar 2026
Recommend
CEO approval
Business outlook

Pros

good pay for internship lots of benefits and flexibility great team

Cons

don't think the company was doing too well

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NextRoll Response
2w
Thank you for sharing your experience. It's great to hear that the pay, benefits, flexibility, and team made for a positive co-op. The focus at NextRoll related to our business is to continue towards stable, sustainable growth ahead. Wishing you the best in your career. — Amy LeBold, Chief People Officer
1.0
24 Feb 2026
Recommend
CEO approval
Business outlook

Pros

The field marketing/events team was exceptional. They drove a significant portion of top-of-funnel engagement and created meaningful in-person experiences that supported pipeline generation.

Cons

• Persistent lead routing and RevOps breakdowns. Inbound demo requests were misrouted or improperly disqualified for an extended period, while sales was held accountable for low demo volume. • Sales culture lacked transparency and consistency in account ownership and lead distribution processes. • No structured SDR round-robin process; lead tracking relied on manual documentation, creating inequities in opportunity flow. • CRM hygiene was extremely poor (duplicate accounts, outdated records, misaligned ownership), impacting outbound and new business efforts. • Misaligned KPIs: Sales measured on speed-to-live even when post-contract delays occurred within onboarding or customer success. • High turnover and frequent layoffs created instability and low morale. • Compensation way below broader adtech benchmarks. • Product positioning struggled against more differentiated performance marketing platforms, particularly in prospecting/targeting capabilities. • Marketing messaging frequently misrepresented active product functionality, creating friction in sales conversations. • Heavy emphasis on retargeting budgets limited incremental growth strategies and skewed conversion performance unjustly

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NextRoll Response
2w
Thank you for taking the time to write this. The field marketing call-out is well-deserved, and I'll make sure that team hears it directly. We will be sure to raise your feedback around operational ownership, lead routing, CRM hygiene, and KPI alignment. The point about creating an environment where systemic issues can be escalated without fear of retaliation is one I take personally. That's a leadership responsibility, and one we're committed to getting right. I'm sorry the experience landed where it did, and I appreciate the candor. Wishing you the best in what's next. — Amy LeBold, Chief People Officer
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