Pros
- [ ] Worked with major global brands – the client roster is genuinely impressive
- [ ] Talented and driven people on the ground level
- [ ] Exposure to high-volume, fast-paced TikTok content production
- [ ] Opportunity to work across multiple high-profile campaigns
Cons
- [ ] Complete lack of internal structure and organisation – project files are a mess, briefs are vague, and you spend more time hunting for assets than actually editing
- [ ] No clear deadlines or project visibility – you're constantly guessing what's urgent and what isn't
- [ ] Poor communication from account managers – vital information gets lost, and you're left chasing people for basic details
- [ ] Mixed signals from leadership – different managers give contradictory direction, and you're expected to figure out the middle ground on your own
- [ ] Last‑minute requests are treated as emergencies, even when they're the result of poor planning on management's side
- [ ] No accountability for miscommunication – editors are expected to absorb the cost of other people's mistakes
- [ ] The feedback loop is broken – revisions come in trickles, not all at once, which means you're constantly going back to redo work that could have been done right the first time