Pros
Some genuinely kind and talented coworkers. Brand affiliation with Aveda can be a plus for your resume. Large emphasis on "wellness" here.
Cons
The company promotes a culture it does not embody. Leadership operates in fear of the owner, and it shows in how decisions are made — reactive rather than proactive. Significant raises and/or promotions are rarely based on merit; they often only come after someone threatens to leave, and only if the owner decides you're worth retaining. Unqualified individuals are frequently promoted simply because they've been around a long time, not because they've earned it or demonstrated leadership capabilities. What’s marketed as a “culture fit” feels more like a loyalty test. The owner never answers emails, fails to show up on time for meetings, yet expects staff to stay late if he needs them, setting a poor example for accountability and punctuality. There's a strong undercurrent of control and fear — more cult-like than collaborative.