Pros
Onetrace is a SaaS start-up operating in the construction technology category and has developed one of the best products in the fire protection sub-category. All growth has been organic, with customer numbers doubling year-on-year for the past 5 years, providing a very stable foundation for future growth. The company is focused on supporting teams to excel at their work and make the right decisions. In terms of marketing, this means prioritising the development of core functions rather than targeting segments for which the product is not yet ready.
Cons
Highly typical challenges faced by start ups, if you want processes to have been built for you or don't want to wear a few hats, then it's not yet that type of company, but the growth trajectory suggests it will be.