Pros
1/ Talented, experienced, intelligent & empathetic co-founders
2/ You will be encouraged to own your role and day-to-day's
3/ Lean & agile team, so everyone can share insights and learn from each other, make mistakes, learn from mistakes
4/ You will be encouraged to wear as many hats as you want to wear, no pressure though
5/ You can create your own role/profile, but it obviously has to make sense to the company and align with its values & business model
5/ Matured senior management- none of the usual startup power struggles or ego trips. Everybody (to my knowledge, till my time) was chill, approachable, and high-agency
6/ Every decision is backed by data and in compliance with financial regulators (which is very important if you are running a fintech that bridges fiat & crypto)
7/ Zero micromanagement
Cons
1/ It's still an early-stage startup, so you will be expected to own your role. At least it was in my case. I was the single Marketing, Communications & Community person for Onmeta. The grind is great if you are young & hungry, but not if you want a stable & structured role. This too can be a 'pro' depending on your mindset.
2/ Unstable industry: web3 - involves unexpected regulatory nuances, industry shifts, etc
3/ No benefits- no health insurances, bonuses, etc (might be different today)
4/ A little reluctant to spend money in marketing, growth experiments. Growth isn't always "hacked". Attention is commoditised, so you can spend your way to it.