Great concept - providing mom and pop investors access to Israeli startups. Good marketing and PR - has a high profile in the Israeli VC community. OurCrowd provides excellent information on all of its deals. Investors get everything they need to make an investment decision. Chance to work for/in Israel. Jonathan Medved is a captivating and inspiring personality and a pioneer in Israeli VC. Great place to start a career - youthful, multi-national and high energy culture.
Cons
High employee turnover. Terrible internal communications. CEO Medved is a great figurehead, spokesman and leader but his underlings have trouble translating his vision to reality.