A rapidly growing company with a great product - Senior User Experience Designer Oura Employee Review

4.0
15 Jan 2021
Recommend
CEO approval
Business outlook

Pros

Oura is a mission driven company and the enthusiasm from both leadership and employees reflects that. Product feature decisions are data and research driven and there are interesting problems to solve around health and wellness, that actually help people live healthier lives. There are great efforts from HR happening around company culture (even during the pandemic) and establishing an IDE group for an inclusive workplace.

Cons

The company is in its awkward teenager years, where the company is not quite a small startup anymore but growing rapidly towards more a mid-size company. This comes with growing pains when it comes to refining and establishing team processes and relationships, as well as the company roadmap — which is pretty normal considering the growth stage of the company. The time difference between the US and the Nordics can sometimes be challenging and requires a lot of asynchronous communication.

Explore other reviews about Oura

5.0
21 May 2026
Recommend
CEO approval
Business outlook

Pros

great culture and mission. product is going places

Cons

working at an ambitious company means feeling spread thin at times

2.0
5 May 2026
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Great benefits, growing company with lots of opportunities.

Cons

Management struggles to align on priorities, which creates a constantly shifting environment with unclear direction and success metrics. Teams are often given contradictory guidance or asked to pivot without context, making it difficult to execute effectively or plan with confidence. There is also a concerning pattern in how feedback is handled. Feedback often appears to be based on assumptions rather than concrete examples or evidence. When employees raise reasonable concerns or ask for clarity, it is sometimes reframed as negativity or labeled as contributing to a “toxic environment.” This shifts focus away from the underlying issues such as lack of alignment and communication and places it on individuals instead. Over time, this dynamic discourages open dialogue and reduces trust. Teams become more focused on managing perception than delivering outcomes, which ultimately impacts morale, efficiency, and overall performance.

5
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