Highly political environment that demands a large volume of low value work - Senior Brand Manager Pernod Ricard North America Employee Review

Politically motivated culture based on who your alliances are with or you ability to kiss the correct rear ends. Upper management loves the inauthentic brown nosing they receive from lower level team members. Promotions are based on "who you know" versus performance or potential. The high volume of low value work is defeating as the company is extremely reactive to external competitors. There are a number of category leading brands that behave insecurely and expect growth by doing the same things every year and refuse to challenge / lead the market. Resources are managed poorly and often allocated to the incorrect departments.