Collaborative Culture with Smart People and Flexible Work - Brand Designer Persona Identities Employee Review

5.0
27 May 2026
Recommend
CEO approval
Business outlook

Pros

Super flexible environment where people are trusted to manage their own work without micromanagement. Team is genuinely welcoming and helpful, especially when onboarding or tackling new unfamiliar projects. The team is filled with talented smart people who make the work enjoyable and are willing to jump in when needed. Fast-paced but collaborative culture in which you can learn a lot quickly. Leadership is approachable and communication is very transparent.

Cons

Things move quickly, so you have to be comfortable adapting to changing priorities. High ownership culture means there’s a lot of autonomy and responsibility early on.

Explore other reviews about Persona Identities

5.0
29 May 2026
Recommend
CEO approval
Business outlook

Pros

I'm very happy working at Persona! One thing I really appreciate that I think is pretty unique is that design sits independently as its own organization at Persona. That independence creates a strong appreciation of craft and advocacy for thoughtful design at the company. Also leadership within the design org is the best. They have a "lead by serving" mentality. It's very low ego culture since our leaders model humility and service that sets the tone for the team culture. I feel invested in and I feel like the work I produce is often higher in quality as a result. The team culture is by far the biggest strengths. There is a strong culture of learning from one another, sharing work, exploring new tools, and continuously improving the craft – these are all things that I motivates me in a work environment which makes the role feel meaningful and energizing. Things move pretty fast at Persona so the impact feels really high here. The work we do often has a direct and visible influence on how things are implemented and I find that to be really rewarding on the brand side of things.

Cons

The pace can be fast, so there are times when priorities evolve quickly and you have to be comfortable adapting. As an IC it does require flexibility and strong communication. But I know my managers are aware of this and are actively working toward more thoughtful, sustainable, long-term planning which I deeply appreciate

1.0
3 June 2026
Recommend
CEO approval
Business outlook

Pros

* People I interviewed with/met were intelligent, seemed like they cared, solid product. Interview process was thorough and clear.

Cons

Extended offers to new grads in November, then rescinded 75% of those offers in April two months before our start date. Laughably unprofessional and their email explaining their reasoning was even more laughable. If you're going to graduate college soon and you want to work for a company that will waste six months of your time in perhaps the most pivotal months of the recruiting cycle so you're left with nothing post-grad, then don't hesitate to apply to Persona.

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