Pros
Potomac is a rapidly growing company with a tremendous product driven by great research and sales teams.
Cons
Consider this… Since 2021, 9 employees have come and gone from the marketing team, 7 were fired, and the other 2 quit after only a few months with the company. Those that were let go were given no severance or advanced notice to find their next opportunity. So, in the last five years the marketing team has retained an impressive 0% of its team members. Marketing leadership is great at creative brand building but has zero marketing acumen when it comes to traditional marketing: CRM, email marketing, SEO, paid ads, other acquisition/conversion tactics. If you’re being hired to do something you have entry level experience with and leadership has no understanding of it, how can they develop your talent? Quick answer: they can’t. Like the rest of us you’ll be let go because your entry level talent could not solve the larger holes they are unwilling to pay market price fill. The marketing teams 0% retention rate, on top of poor pay, a requirement to work in-office from Maryland which (surprise) does not apply to leadership, declining benefits, and a lack of leadership should give pause to any person looking for growth and stability in their career. They typically attribute any negative noise as a “product of their success” and not an opportunity to be introspective and treat their people better, so I have zero confidence a change will follow these reviews. My hope is to save promising young talent from trusting a company that has repeatedly failed its workers and retained literally none of them in Marketing. "When people show you who they are, believe them"