Pros
- Strong product with a real foothold in adtech. - Backing of a major holding group = brand recognition, and global reach. - Talented ICs who care about customers and move fast when empowered. - Exposure to international markets.
Cons
- Strategy whiplash: frequent reorgs without a clear short- and long-term plan, OKRs, or follow-through. - Execution gaps: limited monitoring of goals throughout the year; priorities change mid-stream. - People ops are immature: no structured 30/60/90 ramp plans, unclear career paths, and promotions sometimes used to patch compensation, which ultimately harms the promoted employee and the team. - Optics over outcomes: significant spend on conferences and travel while employee compensation/recognition lags, eroding trust. - Psychological safety is low: HR processes feel opaque, escalation paths don’t inspire confidence, and employees learn to keep their heads down rather than raise concerns. - Result: high churn—many join with high hopes and leave disillusioned.