Fall in line or been shown the door. New marketing leadership outs anyone who challenges their opinions. It is their way or not at all. Data and facts don't seem to 'Mater'. Leaders will bully and talk over you until they get their way. And when their way is a failure it all rolls back down hill. Teflon CMOs. Executives don't hold leaders responsible, but rather promote them. Ten+ years behind competitors when it comes to marketing evolution. No consequences for bad management.