Pros
I am a proud Strategic Business Partner and have been for some time now. The company offers incredible products backed with great service. Profiles has allowed me to not only start my own business easily, but to thrive. Not all of this is because of Profiles, I made it happen. This is key, I had to put in the work just like anyone else looking to start their own business or expand their product offerings. Profiles is there to help and their 1st class solutions make it easier. They have been nothing but upfront and honest with me from day one.
Cons
The company does maintain a direct sales force, which may seem odd at first, but rarely have I run into competitive situations with them as they target markets that are beyond the typical business partner. However, this does lead to some tension and reticence amongst the partners. One good thing about their direct department is that their expanding marketing efforts have a cascading effect, allowing me to piggy back on these efforts. I do wish they would ramp up marketing resources specifically for partner use.