Pros
Prior to the re-brand LMC consistently hovered in the top 10 NMHC list, ranking as high as 4th one year. Not an easy feat. We took a ton of pride in what we were building and our faith in the leadership and in the brand was unwavering. The collaboration was unmatched across all platforms.
Cons
A tragic domino effect of executive retirement, resignation and succumbing to bad ideas compounded upon other bad ideas reduced what was once the 4th biggest apartment builder in the nation to a smoldering pile of wreckage in less than 36 months. The entire self-performed construction division was shuttered permanently, large swaths of the portfolio were sold off, and remaining forces were reduced in round after round of layoffs. We went from thousands and thousands of unit-starts a year to a small group of leftover developers, leasing agents and maintenance workers huddled in the corner waiting for the same axe to drop on them as did hundreds of their peers. That's a con.