18 June 2023
Relesys Response
2yEntering a new market while establishing the very first outbound sales team in Relesys (ever), has definitely meant a lot of learnings and bumps along the way, while taking a lot of risks. In January 2022, we started this outbound sales journey and hired green AEs based on talent and potential, without a proven SaaS Enterprise track record. Amazing people who were eager to learn and ready to bring Relesys to the UK market with full power and high velocity. Unfortunately, as described, it was not as successful and a lot of changes happened along the way in the effort to make it a success. While we could definitely teach the AEs about our Product which has had 80% of our clients come inbound, we could not teach them how to do sales, and neither did we know what kind of leader we would need to change this narrative. But we learned that we had to change course and seek the knowledge of what great looks like.
We learned that when selling into Enterprise, MEDDPICC sales methodology would be our game-changer in our outbound efforts. Also that this starts with a strong MEDDPICC Sales Leader, and MEDDPICC-driven Enterprise Account Executives, who have done this before and can bring in the sales know-how that we simply did not have before.
Now, we have both the strong product-market-fit, we have the sales strategy, we have the sales leadership and we are looking for the experienced Enterprise AEs who have seen what great looks like and who are eager for the opportunity to turn this around into success and manifest Relesys in the UK Enterprise market.
If any future candidate would like more elaboration on this learning journey, we will be completely transparent about where we come from, and confident about where we are now going.