Poor work life balance, toxic culture, incompetent leadership, and limited growth. But hey, free lunch! - Software Engineer Rokt Employee Review

1.0
26 Oct 2023
Recommend
CEO approval
Business outlook

Pros

- Get to work with smart, driven people - Can pick up many new skills working here - Free catered lunch every day, snacks, drinks, etc

Cons

- Top down culture of fear at the company. There are no 360 reviews here, so performance is only evaluated by your direct manager with no real input from anyone else. As a result, people are afraid to speak up to the CEO and CCO who are a husband/wife duo. This fear trickles down to the rest of the organization. - Hire to fire culture borrowed straight from the Amazon playbook. The expectation is that each performance cycle 20% of all employees will be "below the bar" and will eventually get pushed out. Employee churn is constant. - Work life balance does not exist here. Be prepared to work nights and weekends - There are several people in exco and lower management that are straight up incompetent. More than a few managers here have no idea how to build/grow a team, motivate people, or give actionable feedback - Favoritism and office politics are a mainstay here - Promotions are infrequent and often denied for dubious reasons as the company tends to hire externally rather than grow existing employees - Despite there being many interesting technical problems to solve, engineering teams are frequently not given enough scope to achieve the business impact needed for promotion - Compensation is not competitive with market rates despite a high hiring bar - Tech stack has a surprising amount of legacy code and poor architectural decisions that don't scale well

Explore other reviews about Rokt

5.0
13 June 2026
Recommend
CEO approval
Business outlook

Pros

• Gained confidence in my skills • Trusted to do my work independently • Varied projects keep the work interesting • Good coordination between teams and departments • Hands-on experience with cloud infrastructure

Cons

You must be able to move fast, or you’ll quickly get swamped.

5.0
9 June 2026
Recommend
CEO approval
Business outlook

Pros

Rokt is the kind of place where you can grow fast if you're willing to put in the work. I've built my way up to senior leadership over my time here, that kind of trajectory doesn't happen without real investment from the company in its people. The work is genuinely complex and interesting: you're sitting at the intersection of technology, commercial strategy, and some of the biggest brands in the world. The caliber of teammates has been consistently high, and the culture pushes you to think bigger and challenge yourself. There's also a real emphasis on building leaders from within, which I've benefited from directly and tried to pay forward with my own team.

Cons

Fast growth means things move quickly and priorities can shift. If you need a lot of structure or predictability, it can feel like a lot. Ambiguity is part of the job, and not everyone thrives in that environment.

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