Pros
SM Entertainment is a creative juggernaut in the music industry. After 30+ years of musical and visual innovation that have launched numerous K-Pop acts into domestic, regional, and global stardom while simultaneously contributing greatly to the "HallyU"/Korean cultural global wave, SM continues to shine creatively through its musical and audiovisual works. The team members are dedicated, the artists are deeply committed to their craft, and the company as a whole is pushing for the continued market share expansion of K-Pop and Korean cultural contents worldwide.
Cons
The company needs to adopt a global mindset with respect to its ongoing international expansion strategy. In order to do this, it must be willing to sacrifice some of its Korean standards in terms of music sound, music marketing strategy, and business practices in order to fit local markets around the world better.