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Secure24 Alarm Systems

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Inherently Dishonest and Unhelpful Management - Business Development Representative (BDR) Secure24 Alarm Systems Employee Review

1.0
7 Jan 2024
Recommend
CEO approval
Business outlook

Pros

The people you will work alongside this position are very helpful and relatable. They offer advice and really do help out those first few weeks after you finish the poor and unsubstantial onboarding process.

Cons

You are not aware of what the job really entails until you start doing it. They don’t call what you do “cold calling” they call it “warm calling” because and I quote “The people you’re calling will be expecting your call” but they fail to mention that the reason they expect the call is because there are 300 (not exaggerating) companies all under ADT who do the exact same thing. So the calls you make and the pitches you deliver will be at someone who’s probably gotten the same call about 6 times that day and they’re understandably pretty tired of it. I’d argue that makes it even colder than cold calling. The pay is minimum wage in an industry and environment where other organizations are paying much more for the same work. The commissions aren’t much better either as there are so many layers it’s often just luck if you manage to get a sale. You have to hope the territory you’re assigned to is not only active enough, but also receptive to you and your product. You have to hope the person who sells to your contact gets them on board, then you have to hope that the contact goes through and doesn’t cancel last minute (which happens roughly 20% of the time), and then you have to hope that the technician assigned to install doesn’t cancel the appointment or lie to the contact. The benefits they offer don’t kick in for 90 days (including paid holidays) and the “benefits” are incredibly lacking. The costs and deductibles of healthcare are way higher than what you’d find working for brick and mortar retailers. Management makes these promises and points to the same sales people as evidence that pushing and pushing everyday will result in success, but it’s all up to you to make that success. But that mentality doesn’t match with the reality. Some people push every day and only make a handful of sales, while others consistently fail to do the minimum amount work but are praised for their success.

Explore other reviews about Secure24 Alarm Systems

5.0
26 Aug 2025
Recommend
CEO approval
Business outlook

Pros

The people here truly made the experience amazing. Management was supportive and approachable, and they created a fun, inviting atmosphere that kept work engaging. The culture was built on friendly competitions, teamwork, and celebrating each other’s successes. Coworkers were always willing to help/teach and cheer each other on, which made the environment motivating and enjoyable. I truly had a great time and learned a lot during my time here.

Cons

At times it could be a little hard to keep motivation up, which is something that comes with most jobs but the positive team environment always helped lift you back up.

1.0
15 Sept 2025
Recommend
CEO approval
Business outlook

Pros

Great people, that's about it.

Cons

Low Ticket Sales = Low Pay/Commission Unwanted product from a company with no plan to stay competitive in the market. You'll be told to add value to a product that is outdated and underperforming. You'll sell systems that are twice the price of competitors like SimpliSafe, Ring, etc. but for half the equipment and contracts where other companies don't. Leadership will say if you "grind" or push past objections that you'll sell a ton of these systems, meanwhile only a select few people get the resources to really sell at a high level. Everyone else will scramble to call poor-quality leads and barely sell enough. The "leads" you get are from home inspectors. Instead of sending quality leads, they just slap the name of the client on it with a phone number, and never actually talk to the customer, so by the time you call them they have no ide who you are. They're not "warm leads", it's cold-calling. ADT also outsources to authorized dealers across the country, so you'll be competing with other dealers on a daily basis, but above it all, corporate ADT sets the parameters for what the authorized dealers can sell and at what prices, while corporate can sell at whatever price they want, so you get undercut all the time. It's a cannibalistic structure designed for you to fail. Beside that, what you DO sell will get installed at maybe 45-50% and the install is where you get your commission. So if you want to bonus (starting at 35 installs) you'll need to sell at least 70-80 systems to get there. Install technicians are few and far between, and half the time aren't available at the days/times your clients are, so they'll reschedule or just cancel. Leadership jumps around all the time. Managers will hop teams and departments like the floor is lava, so the whole place is super disorganized. There's more but the last thing is super high turnover. This is a job for entry-level sales reps that have never done it before. People that have experience, want to make a real income, or don't want to spend the day feeling their brain rotting while endlessly calling dead leads don't stay long, so they have a group of new hires just about every week.

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