Pros
It's a classic case of a small, chaotic startup that pretends to be a big brand. A brand that pretends to be awesome, wholesome and fun, but in the background is toxic, insecure and confused. In the name of being progressive, the employees work like manual labourers, hardly anyone stays beyond a few months. Most people are young and inexperienced, and are wrecking their mental and physical health without realising it. The upper management - if you'd call it management - has no idea of how to make things better, leading everyone to believe that they are absolute geniuses. It's a self-absorbed lie that when everyone believes in, becomes the truth. The Souled Store is a brand that loves pop culture - while breeding a poisonous employee culture of indifference, inhumanity and mismanagement.
Cons
People here are as disposable as their clothes. The management pretends to care about their employees - only on social media. Because it's a brand that deals with pop culture, every employee thinks themselves of working in the coolest place possible, so everyone is lying to themselves. The inexperienced people are the ones who think that they know everything, so they go around acting as if they're doing the greatest job ever. The brand tries to push so many products that neither employees, not customers have no idea what they are selling or buying. The HR is extremely inexperienced and indifferent. The company is very cheap - they will try to find every way to make as many deductions in your salary. If you've stuck it beyond a few months, you're probably the founder of The Souled Store. Lastly - and this is a lesson every company should know - no matter how cool you pretend to be - IF YOU DON'T KNOW HOW TO TREAT YOUR EMPLOYEES WITH DIGNITY AND HUMANITY, YOU'LL NEVER BE COOL.