New CEO means maximizing profits above all else - Anonymous employee Sunstate Equipment Employee Review

2.0
10 June 2025
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Sunstate employees pre Norty Turner being brought in as CEO were amazing and upheld the original Sunstate culture. If you are able to stay, you definitely have some room to grow here.

Cons

The new CEO was hired from the outside. Norty Turner holds little to, if any at all, of the values that the Watts family had worked hard to uphold. Sunsate was a family and people first kind of company. After Norty took over, it seemed to be less and less of that and more of how can we squeeze more profit. His first 100 days began with layoffs, crunches, squeezes. Really, it was a disrespect to all the wonderful people sunstate has acquired over the years. Do not expect the CEO to hold any loyalty to you if you join. Save your loyalty to a company who has a CEO that actually cares because Sunstate is no longer that company.

avatar
Sunstate Equipment Response
1y
Thank you for sharing your perspective—and for the contributions you made during your time at Sunstate. We understand that leadership changes, especially in a company with such a strong cultural legacy, can be difficult and deeply personal. The difficult decisions reflect a broader commitment to ensuring Sunstate remains strong, sustainable, and ready for the future.

Explore other reviews about Sunstate Equipment

5.0
16 May 2026
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Company positioning itself for the future.

Cons

Tough road ahead but opportunities are endless.

avatar
Sunstate Equipment Response
2w
Thank you for your feedback! We share your optimism about the future Sunstate is investing in the capabilities, talent, and strategy needed to strengthen our position in the market, and we're excited about what we can accomplish together. We appreciate your recognition of that momentum and your role in helping shape what comes next.
2.0
4 Mar 2026
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Salary was very good for market, with decent work-life balance. Branch employees are great coworkers.

Cons

Hard times are back for the construction industry and the Sunstate tech experiment is over. After a couple years of moderate investment in trying to bring their internal and customer tools out of the Stone Age and compete with their major competitors' offerings, Sunstate decided to cut their losses and go back to business as usual rather than make the organizational changes necessary to let their teams do real work. Leaders and executives planning for months to produce vague, unmeasurable goals for the quarter that just flew by should have been the first sign that the end was near, but they limped on for a while before calling it a wrap with multiple rounds of layoffs. This affects roles across the company who rely on increasingly aging and broken tech to do their jobs, and customers who remain fully dependent on their reps to get any reporting or issues fixed. The only technology investments Sunstate is making now is increasingly intense performance monitoring of drivers and technicians in response to their industry-leading turnover numbers. The "we're a family" line was always nonsense but it truly ended after the Wattses exited.

1
avatar
Sunstate Equipment Response
3mo
Thank you for your feedback and for recognizing the strength of our team, compensation, and work environment. We acknowledge the challenges facing the construction industry and the impact that recent changes have had across the business. Decisions around structure and investment are made with a focus on long-term sustainability and performance, and we understand they can create uncertainty. Technology remains a critical part of our strategy. While our approach continues to evolve, we are committed to investing in tools and systems that improve both the customer experience and how our teams operate day to day. We also recognize the importance of clear, actionable goals and strong communication from leadership. That is an area we continue to focus on as we strengthen alignment and execution across the organization. We appreciate candid feedback and remain committed to building a stronger path forward.
See reviews by: Helpful|Rating|Date|All