Disconnected leadership with no real industry insight - Anonymous employee Sunwave Health Employee Review

The sales organization suffers from leadership that does not truly understand the industry. This lack of insight leads to unrealistic goals, poor strategic direction, and decisions that are often made without input from those who actually speak with customers every day. Priorities and playbooks change so frequently that it is nearly impossible to maintain momentum or see projects through to completion. Leadership tends to focus on vanity metrics rather than meaningful KPIs that could drive long-term growth. There is also little to no investment in proper training or professional development, leaving salespeople to figure out the industry’s complexities on their own. There is also favoritism and bullying from higher level leaders.