Pros
compelling SaaS product that could support HR teams for HRIS provides in a partnership agreement. Could also be highly effect direct sales product in the correct verticals
Cons
deceptive sales outreach email campaign called Berkley Berg in which Suprise posed a fictitious person as a Berkeley graduate soliciting “input” on research. This outreach generated many “demos” until the flip in which it became a sales call. Obviously this angered many people who would hang up or worst figure it out and flip out. Surprise used an alternate URL to send the emails to maintain the primary company URL health. This outreach had some sales manager very upset and they eventually ended the practice but a traditional sales process was never proven out due to Covid and the sales team being let go.