Avoid if you value your mental health - SMB Account Manager TikTok Employee Review

1.0
2 June 2022
Recommend
CEO approval
Business outlook

Pros

- fast-growing company: you'll have a lot of responsibility from day 1 and the change to see your direct impact in the company. - team work: since no one knows how the process work or if they exist even teammates, help each-other.

Cons

- Work life balance: you will work until you burn out. Extra hours (not paid) are expected. Some managers will ask you to work during PTO. A lot of pressure to achieve targets no matter how much of your mental health will cost. Everything for each euro you can get from clients. -lack of structure - expect frustration: as AM you will have a long BoB (100- 200 clients). Processes don't work, you will spend more time as customer support rather than working together with the client. -poor management: young middle management that will gaslight you at first chance. Unhealthy competition between managers. - clear favouritism: work till burn out and expect nothing more than an average grading. - money looks good until you start measuring the long hours and lack of perks (health insurance/ lunch is a joke for the money this company is making). High differences in payment/ attributed stocks between AMs. - unrealistic targets: expect a 2x to 3x your already high target bi-month over bi-month when processes do not work.

Explore other reviews about TikTok

5.0
11 May 2026
Anonymous intern
Recommend
CEO approval
Business outlook

Pros

good experience. Everyone is nice.

Cons

Pretty good actually. During internship did nor find any negative issues.

2.0
15 June 2026
Recommend
CEO approval
Business outlook

Pros

Pay is level with industry and actual work is somewhat interesting depending on the team you're on

Cons

In my experience, career growth can feel very limited if you are not part of the dominant internal language and cultural network. A significant amount of important context, communication, and decision-making happens in Chinese, which can make non-Chinese-speaking employees feel excluded from key conversations and promotion opportunities. The environment did not feel as inclusive as it should be for a global company. Advancement often felt less tied to performance and more tied to whether you were connected to the right groups or able to operate fluently within the Chinese-speaking side of the organization. Over time, it felt like non-Chinese-speaking employees had fewer long-term career paths and were at risk of being replaced by people who could better fit that internal operating model. Things also move very slowly because employees are often given access only to the bare minimum needed to do their jobs. There is a heavy push toward using AI tools, but in practice it can make it harder to get help from real people. Instead of getting quick support, you often have to spend time going through AI bots or internal tools before getting a useful answer.

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