The people are passionate about the work they do and your teammates have your back. Management is predominantly women who lift and support each other. I onboarded remotely and worked during the pandemic - I felt supported every day and had the tools to excel in my position. I didn't know much about SEO going into it, and learned a ton in my ~1 year there. The company is very goal-oriented from what they provide for clients down to setting employees up on the career path they desire. A nice perk is half day Fridays to give you the headspace to work on your goals and be offline a little. It's real people who really care about each other, starting with the two owners.
Cons
I'm a glass half full kinda person so I don't see this as a con but some may - it's a smaller firm, so you get to wear many hats. You'll rock it here as a self-starter and eager learner.