Pros
There are very few pieces of my experience that I'd share as a pro.
Cons
As both an employer and and agency partner, TopFire Media must be avoided at all costs. The senior management and board of directors are among the most incompetent and dishonest individuals I've ever encountered, to both employees and clients. They make unforgivable promises, while promoting a culture of that dishonestly within when they fail to meet those promises. The leader of TopFire, specifically, is so out of tune with marketing as a whole, regularly throwing out fanatical claims to potential new business in order to line his pockets. His colleague and manager of partner agency iFranchise Group is no different, with principals rooted in 1980's marketing. Employees were regularly berated. The president of the agency never stepped in when there was blame to be had. Rather, he shuttered himself in his office and left his employees to pick up his mess. Worst yet, TopFire eliminated their entire staff recently to reconcile lost business. That marks 100 percent turnover in just the last 12 months. Currently, they are utilizing low-cost freelance employees with TopFire Media email addresses and outright lying to clients about their roles with the agency. Potential clients - please do not partner with TopFire Media. It is an irresponsible use of marketing dollars that can be better spent! Job seekers - stay far away.