I'm on my way out of this glass box, finally! - Digital Media Designer USA TODAY Co. Employee Review

1.0
26 Mar 2015
Recommend
CEO approval
Business outlook

Pros

Hmmm, let me think. The only thing that I can think of is that we work on brand new iMacs.

Cons

Wow, where do I begin? We are supposed to be "artists," but it's more like we are a large production team, cranking out complete GARBAGE ("ads"). This is not really a design position, but more like a production position. You will start off with a shift likely starting at 3pm or 4pm, maybe 5pm, and on top of that, the pay is absurdly low. If you can get on a specialty team the ad content is much better, but hey, there's not enough room for everyone to advance; just become a lucky one. Work here if you don't mind throwing together ads for, let's say, a church's potluck, a tiny business with a weebly web address for its business, a local pawn shop; perhaps a garage sale, or an auction! Fun... Worst yet, reps who are in contact with the client relay their supposed "creative direction" to us by ANY MEANS NECESSARY. I really mean it; by whatever means. Including, but not limited to: scanned images of chicken scratches, (and you have to rotate the image to even read it), photo copies, pdf files with notes (and chicken scratches). VERY professional, reliable communication in the digital age of 2015. Remember, YOU are the "artist," but, listen to EVERY thing that an ad rep says when they ask for a revision, or, correction as the GIADC likes to call them; if you don't "follow directions" you will get an error for it. No matter if a bungling rep's grammar and spelling made you reminisce on your first grade class when you were still learning how to spell simple words like "the," and how to construct proper sentences. You may have to end up sending the "instructions" to build an ad to your nearest TQ, or "supervisor" to see if they can decipher what it is an ad rep is trying to communicate. Those people are truly special. 90% of the ads you will create here will probably need all of the following: A LOT of text (they often will have you take a text heavy print ad, and squeeze every bit of that text into a 160x600 ad), an address of the business, the web address, and even a phone number! BORING! It's ridiculous the amount of crap that gets thrown in these ads. The ads always get OVERSOLD with the amount of content that is included. If by some small chance you have "artistic expression" and you are able to create what you want, if the ad rep (who by the way has ABSOLUTELY NO knowledge of the technical limitations that we have) sees things a bit differently, by their discretion most times, you have to listen, no matter how ridiculous the request. Often you will get things like, "place a call to action that says, 'click here.'" You have NO REAL TIME COMMUNICATION whatsoever with the ad reps. Often they will berate the previous "artist" in new correction notes if they disapprove of something in an ad. I know some people who have been in the department for YEARS, and I don't know how they do it. They must like it? I don't see how. I can't stomach this place, and I feel FORTUNATE to be leaving! I've worked at this company less than a year and I could write a book. I could go on an on about the cliquishness, hypocrisy, etc, but I won't.

Explore other reviews about USA TODAY Co.

5.0
18 May 2026
Recommend
CEO approval
Business outlook

Pros

A company that I believe genuinely cares about its employees as much as their clients. Great work/life balance, decent pay, great culture, welcoming and supportive atmosphere.

Cons

Trying to "fix" too many things at one time can lead to inconsistency and feelings of being overwhelmed at all levels. There is a lot of great intent and plans to continue to grow the company and make things better overall, however, sometimes it felt a lot like "pulling at straws" approach where upper leadership would try something impulsively, and not stick to it long enough to see if it could truly make an impact, and many times certain approaches contradicted a previous one for a different area of opportunity. However, it's important to note, that through many moving parts, there was always support offered, and a "safe space" to provide feedback at even entry level roles.

2.0
8 June 2026
Recommend
CEO approval
Business outlook

Pros

Compensation at this role is higher than what local newspapers typically offer, though it remains modest. I haven't had a raise since 2023 and it is now 2026. The flexibility to work from home is a significant perk, and many of my colleagues are not only talented but also genuinely supportive and kind. That said, I stand by the concerns raised in the “cons” section. This job can be demanding, and prolonged exposure may lead to burnout, negatively impacting your well-being and work-life balance. Proceed with caution—it’s a role best suited for short-term engagement rather than a long-term commitment.

Cons

I strongly advise against pursuing—or continuing—a career at USA TODAY. The demands of this role far outweigh its rewards, both in terms of compensation and overall well-being. Reporters at USA TODAY face relentless workloads, shifting policies, and mounting expectations to produce more—without proportional increases in pay or acknowledgment of their contributions. I haven't had a raise since 2023 and it is now 2026. The editorial process has grown increasingly burdensome with the introduction of a news desk, which requires stories to undergo multiple rounds of review. While the intent is to uphold accuracy, the process often devolves into repetitive revisions, with some editors imposing subjective preferences rather than addressing essential corrections. The recent push for reporters to produce video content once per quarter exemplifies this disconnect. This expectation was not part of the original role description, yet employees are once again asked to take on additional responsibilities without fair compensation. It is disheartening to see dedicated teams stretched to their limits under micromanagement and a culture that undervalues their efforts. The work environment is fraught with challenges, as many team members report dissatisfaction and a decline in confidence due to excessive oversight and criticism. Editors frequently intervene with what feels like unnecessary guidance, treating reporters as if they lack foundational skills. The constant stream of meetings further disrupts productivity, often delaying critical work. Even editors themselves struggle to manage their schedules, with meetings frequently running long and encroaching on time set aside for collaboration. Compounding these issues is a divisive culture among certain teams, where reporters from other teams are met with condescension rather than collegiality. This fosters a toxic atmosphere that undermines teamwork and morale. The company’s approach to overtime is equally misaligned. Reporters are often pressured to adjust timecards or take compensatory time when exceeding standard hours, yet the workload remains unmanageable. Had expectations been more realistic, employees would not need to rely so heavily on compensatory measures to balance their workloads. During my recent recovery from surgery, I experienced significant physical pain. Paradoxically, it was the first time in a long while that I felt at peace, free from the relentless chaos of this workplace. While I would have transitioned out of this role sooner if the job market were more favorable, the circumstances kept me in an environment that ultimately compromises both personal and professional fulfillment. USA TODAY’s focus on output at the expense of its employees’ well-being is unsustainable and comes at far too high a cost.

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