Pros
* DTC is a great space to work in tech * Wine industry is unique and high-touch, which translates to great perks and lifestyle for those working with it * They hire good people * Lots of work to do! * You can steer your career or projects to a point if you’re willing to take the initiative * Profitable
Cons
* The software team and the operational team in California are slightly different businesses and don’t work together well enough (it’s like 90s Microsoft and 2000s Apple trying to work together, same industry vastly different approach and goals) * The leadership in US is competitive amongst themselves to the point of combative at times which gets in the way of getting things done * Lots of turnover, losing good people * Oooold legacy software * Losing to competition - who are also hiring away their team members * They never move fast enough (though there was some momentum within the product team when I left) * Needs a reckoning on the DEI front, “boys will be boys” attitude is tolerated too much (and their head of HR kept turning over - not a good sign)