Pros
1) The culture in the EMEA offices is that of a proper startup. Yes, there are challenges at such an early stage, however, the caliber of people we work with is exceptional, especially at such an early stage. 2) Management give a huge amount of room for creativity, diversity of thought whilst leverage other international offices. 3) In the startup world, you normally work with US HQ, so very refreshing to experience a different culture with Beijing driving global expansion. The way ofo are structuring the regional offices, with accountability for the region. 4) Functional teams at regional level empower city operations to drive and empower local operations. 5) Mission driven: ofo has a great potential to fundamentally drive better, greener mobility options for cities, reducing pollution and congestion.
Cons
1) Being very early, you can see that not all processes are built - however, that's part of the fun in joining such an early stage company. 2) Playbooks are in chinese, currently in the process of updating and rolling out english versions - still part of the fun!