The organizational structure of management, and cross-team communications are messy. Information from the founders to workers was misconstrued and they were out of touch with the reality of the workloads/how to take a different approach to gain success in the US compared to the great successes they had in Israel (where the company was started).
I quit this job during the tech layoff wave that came last year- after one of our competitors laid off 200 employees, the CEO and co-founder had an all hands team meeting to reassure all staff that they would 100% not be doing any layoffs like our competitors. Fast forward 2 months, I had quit the job (sales just wasn't a good fit for me in general and I needed to redirect), and a month after that, I was receiving emails and messages from my old coworkers saying the company had out-of-the-blue laid off about 50 people AND forced them to sign an NDA in order to receive any severance... I was not here for this- but upon hearing it, it made sense to me. This company has a lot of potential but also a lot of interpersonal and organizational bugs to work out before it will be able to reach it.