Expect Licensee Instead of Franchisee Treatment
Pros
The other franchisees have a wonderful heart and are willing to offer support and help for the struggles you will definitely have due to the Franchisor’s lack of scalable and adaptable processes for your franchise. The Franchisor has good content and learning resources for learning coaching methods. Generally everyone has a good heart and good intention. Executing on that is where they suffer.
Cons
I would not describe them as a franchise or franchise model. They are more closely related to a license agreement model. They offer little to no proven processes for business development or franchise profitability. Their method for teaching client acquisition is just teaching, no real broadly proven process for implementing growth of the business . It is primarily based on the independent success of an independently successful franchisee that was successful in marketing and client acquisition before becoming a franchisee. A common theme for new franchisees is that they get out of the three week certification excited about the content for business coaching but lost on how to predictably get customers and sustain a franchise. You really more than anything pay to license the use of the content. There are sporadic attempts at support, but no real processes that is predictable and profitable to a broad base of committed new franchisees from various backgrounds. Only a narrow group succeeds in their model and they do that independent of a franchise system. In fact the few top franchisees recognize this gap and try to sell their independent processes to other franchises in an effort to help them implement a system and process for growth and profitability in a niche that worked for them I.e. business exit coaching, group coaching for small business entrepreneurs, executive coaching, behavioral assessments, etc.