Foolproof Reviews

Bloated and self-serving top-down management. Ridiculous structure: intern, junior, mid, senior, principal, head, director. Pay is abysmal. Brown-nosing is encouraged, and effectively rewarded. The work is generally uninspiring. Creativity is trampled on. The practice hasn't really moved on from Steve Krug's 2000 book 'Don't Make Me Think'. Uninspiring vision - 'be the biggest experience design agency in the world'. There is no one in a leadership role who is someone to aspire to.

The majority of the projects are short and lack breath and ambition. Most of the activities on the research side involve solely testing third party applications, mostly for the finance sector and there is limited opportunity to innovate. Promotions and bonuses are decided more on personal relationship than on merits and achievements. The middle management is heavy and not always able to cope. There are tensions between teams and groups, people are highly competitive and do not like to share information to keep their competitive advantage. High turn over.