Full Fabric Reviews

Because of the flexible remote policy it's often difficult to get the whole team in the same place although the company organises frequent all-hands and get togethers in Lisbon or London

Positioning changed constantly. The strategy would shift, content would get rebuilt to match, and then it would shift again. The marketing team flagged the direction as unsustainable and built a business case to back it up, but we never got the chance to present it. Ironically, several of those recommendations appear to have been implemented after the team was let go. Transparency was a real problem. I was explicitly told my role was safe. Five days later, I was out, caught in a mass layoff. That's not restructuring communication done well; that's a trust issue. If leadership knows cuts are coming, say so or say nothing. Don't reassure people and then reverse it within a week. Being a one-person content team stretched across every format, channel, and persona was manageable, but when you add constant strategic pivots on top of that, the workload becomes unsustainable for a solo operation.