Lots of strategy time wasted on repetitive reporting calls, specifically in the sperm and egg lines of business.
Multitasking is a way of life. Everyone seems to be overworked and scatterbrained which creates an invasive "drop what you're doing and pivot to this thing, and be perfect at it, right now" expectation which escalated while working remotely during Covid. This makes diligent completion of key tasks extremely challenging.
Marketing budgets for reproductive businesses are in flux throughout the year, and spend efficiency is under constant scrutiny from leadership, making long-term planning, media flighting and strategic channel level optimizations very difficult.
Your analyses and strategies will get challenged and you may not always have the time or resources to adequately defend them.
Disparate databases and attribution challenges lead to cyclical arguments over the value of certain acquisition channels, specifically in the egg business.
Too many ad hoc reporting requests from C-suite, and not enough time and money put into building the infrastructure need to address the requests.
It feels like the company is trying to maximize profit margins by squeezing more and more productivity out of existing staff without hiring desperately needed support or providing adequate breaks or buffers in the flow of new requests from the C-Suite.
