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      GfK

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      GfK Reviews

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      3.4

      65% would recommend to a friend

      (1,597 total reviews)

      Jim Peck

      69% approve of CEO

      50% positive business outlook

      Ratings by category

      3.8

      Work/Life balance

      3.7

      Diversity and inclusion

      3.6

      Culture and values

      3.0

      Senior management

      3.0

      Compensation and benefits

      3.0

      Career opportunities

      GfK has an employee rating of 3.4 out of 5 stars, based on 1,597 company reviews on Glassdoor which indicates that most employees have a good working experience there. The GfK employee rating is in line with the average (within 1 standard deviation) for employers within the Management and consulting industry (3.7 stars).

      Reviews by job title

      2K reviews
      2.0
      18 May 2026

      Poor management overshadowed by discrimination issues

      Anonymous employee
      Recommend
      CEO approval
      Business outlook

      Pros

      Not many. Quite badly managed

      Cons

      Discrimination for women especially new parents. Didnt follow HR procedure

      Viewing 1 - 3 of 1,597 Reviews
      Related searches: GfK jobs | GfK salaries | GfK benefits | GfK interviews
      ReviewsGfK reviews

      Glassdoor has 2,213 GfK reviews submitted anonymously by GfK employees. Read employee reviews and ratings on Glassdoor to decide if GfK is right for you.