Explain the profitability by sponsoring UFC flights for $1MM? Gifting a $100K timepiece to a DJ? Extremely questionable partnerships with the CEO of the Black Jaguar White Tiger "foundation" (you would think Hublot would do their research first with all the accusations surrounding BJWT). No source of profit or interest generated from that at boutique level. A lot of disconnect from corporate, who has grandiose ideas with no vision. Original staff before LVMH acquisition left for better opportunities (obviously).
Company is too lazy to have an actual marketing department and wants employees to work after hours at marketing events with no foot traffic generated by these said events. Timepieces circulate between boutiques for 2-3 years, and expect delays on newer editions.
The "Limited Edition" and "Partnership" phase is OVERDONE. Just because everything is labeled as limited edition doesn't mean you get to slap on an extra $20,000 to a timepiece with ETA movement.